cyber_Folks Goes All-In on AI with Proprietary Website Builder _now

cyber_Folks is significantly increasing its investment in proprietary AI-powered products. The company has just unveiled _now, an AI-based website builder — its most technologically advanced tool to date, designed from the ground up to harness the power of artificial intelligence. With _now, creating a professional business website takes not weeks but seconds. The solution is now available in BETA for selected users in Poland, with an international launch planned for mid-2024.

– We have been transforming the Polish internet for years — now we are revolutionising it. _now is exceptional on many levels. It is hard to find a competing product that allows users to create a fully functional website as quickly and effortlessly as our builder. A website should not merely be a basic calling card — it is often a key pillar of a company’s image and promotion, said Jakub Dwernicki, CEO of cyber_Folks. We remain customer-centric. _now takes user convenience to an entirely new level. In just a few minutes, from a mobile phone, our customers can launch a new website. All they need to do is enter the business name and a description of their services — our cyber_Fusion technology does the rest: it writes the copy, generates images, and produces SEO-optimised content, he added.

The _now solution is based on the proprietary cyber_Fusion AI technology, built on OpenAI language models and the know-how accumulated by cyber_Folks through the analysis of over 2 million websites. The company launched a website quality analysis tool as far back as 2016, assessing factors such as loading speed, usability, and SEO. _now can generate a complete website — for a law firm, restaurant, mechanic, photographer, or dozens of other business types — in just a few minutes, including marketing copy, a blog, and images that can easily be customised. The tool also enables migration and modernisation of an existing website.

– _now is a solution built for the AI era. From the very beginning we designed the builder as an AI-first product. This has allowed us to create one of the most innovative website builders in the world. This year we plan to launch active marketing and communication efforts internationally, added Jakub Dwernicki.

A well-performing website is critical for business. According to research by Pingdom — a specialist in website speed measurement — the share of visitors who close the browser window increases with every second of load time. The difference in loading speed between two and ten seconds translates into a tenfold increase in the bounce rate.

– From today, any of our customers who want to run an online business no longer needs to worry about their website. If they want to add an online store, they can use _Stores; if invoicing is a challenge, _Billz is there to help. And if they want a fully functional newsletter and marketing solution, Vercom’s tools are available. We have built a true ecosystem for the modern business, added Artur Pajkert, Head of Marketing at cyber_Folks.

Research conducted by the company in 2023 found that the main challenge in building a website is lack of time. For many entrepreneurs, insufficient know-how and high costs are also barriers. _now addresses all of these challenges.

Recent years have brought a wave of product innovation across the Group. cyber_Folks’ strategy calls for continued dynamic development of proprietary products through R&D. In 2024, the company plans to allocate approximately PLN 10m to research and development.