R22 Group Posts Record Monthly Revenue in the Omnichannel Segment

Warsaw-listed technology group R22 generated PLN 5.7 million in revenue from its omnichannel communication segment in November – a record result approximately 25% above the average monthly revenue for Q1 of the 2018/2019 financial year. The strong performance in this segment reflects effective capitalisation on the growing e-commerce market and the heightened peak sales season across retail.

In the omnichannel communication segment, the R22 Group offers services and tools encompassing marketing automation, email marketing and mass transactional and marketing communication platforms across email, mobile and SMS channels.

– The record omnichannel communication revenue achieved in November is primarily the result of ARPU growth, which is having a positive impact on our margins. We are capitalising on favourable market trends and consistently growing our sales. – says Jakub Dwernicki, CEO of R22.

The ARPU growth stems mainly from increased volumes of transactional and marketing messages sent. The revenue spike also reflects consistent, organic growth in the number of customers in this segment.

– R22’s omnichannel communication segment has significant exposure to the rapidly growing e-commerce sector. While our services are used by businesses across many industries, it is companies selling online that most frequently engage with their customers using modern communication tools. We are successfully capitalising on this trend, as evidenced by growth rates above the market average and record revenue in November alone. – comments Jakub Dwernicki.

The R22 Group offers comprehensive services in the areas of online presence, integration and automation of customer communication channels, and marketing and sales process management. The Group’s strategy includes the continued development of SaaS-delivered services and the creation of new products for businesses that use the internet and electronic communication to build and maintain relationships with existing and potential customers.

– We are consistently executing our strategy of building a strong entity that supports companies’ online presence and customer communications. We are effectively growing across every segment – in October we achieved record sales in the hosting segment, and now we have replicated that in omnichannel communication. We intend to continue this trend by acquiring new customers and capitalising on the growing e-commerce market. – adds Jakub Dwernicki, CEO of R22.

Through recent investments, the Group has expanded its capabilities in marketing automation (User.com) and mobile (Appchance). User.com is a platform that enables automated and personalised communication and brings together different communication channels in a single place. As a result, companies can better align their sales processes with customer expectations and improve their effectiveness.